Asia Pacific Tourism 2024-2026 – PATA Unveils Growth – Focus on Travel News (ftnnews.com)
By Vedat Özgür Töre / March 14, 2024 / Leave a Comment
The Pacific Asia Travel Association (PATA) has released its comprehensive Asia Pacific Visitor Forecasts 2024-2026 report.
This detailed analysis predicts tourism growth, focusing on specific source market-destination pairs within the Asia Pacific region, covering 39 destinations through three potential scenarios.
PATA CEO, Noor Ahmad Hamid, emphasizes the diverse recovery rates across destinations within the Asia Pacific. He notes the importance of recognizing these variations to understand future growth trends compared to the region’s overall progress.
The report forecasts a significant increase in international visitor arrivals (IVAs) to Asia Pacific, from 619 million in 2024 to 762 million in 2026. This growth indicates a recovery rate of 111.6% compared to pre-pandemic levels, showcasing Asia’s leading role in the tourism recovery, followed by the Americas and the Pacific.
The analysis stresses the importance of not viewing the data holistically due to varied recovery paces among destinations. Each location’s unique dynamics contribute to different recovery rates, highlighting the need for a nuanced understanding of the tourism landscape.
Out of the 39 destinations analyzed, 34 are expected to return to pre-pandemic levels, with Japan and the Maldives predicted to lead in recovery rates. Japan is expected to welcome 49.3 million visitors, and the Maldives 2.5 million visitors by 2026, both exceeding their 2019 visitor numbers.
Major source markets such as China, the US, the UK, and Australia are projected to maintain their influence in the Asia Pacific tourism sector. These markets are expected to recover to pre-pandemic levels by 2024, driven by their economic growth potentials.
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