Social media are changing the way art is seen and presented | The Economist
Apr 23rd 2022 | BEIJING
On a wintry weekend, young couples wander through “ lovelovelove”, an exhibition at the Today Art Museum in Beijing. Some of the items on display are tenuously related to the theme, but the visitors seem not to mind, intent as they are on snapping a striking selfie amid the mirrors and neon lights. A young woman poses on a white staircase, peeking over her shoulder at her friend’s camera.
Elsewhere in the museum “Bord de Mer”, a film by Agnès Varda, a late French director, plays on a loop. The floor of the gallery has been covered in sand; deckchairs are set up in front of a screen showing gently lapping waves. Viewers discuss the best angle for a picture. Each has around ten seconds to rush into a chair, simulate a relaxing beach scene and get out of the way. Experiencing love, or Varda’s sea view, seems less important than showing others that you have experienced it.
READ FULL ARTICLE : Social media are changing the way art is seen and presented | The Economist